The Community Where Category Designers Come to Learn, Together
A free Category Thinkers membership lets you tap into the intelligence and experience of fellow category designers.
Why a Category Design Community?
Category designers are everywhere. Yet, despite the growth of this business discipline, category design can still feel like a mysterious art.
Answers are hard to find. Because most category designers are going it alone. In isolation.
Without a community of peers to share ideas with and learn from, you may be missing out on fresh perspectives, new ideas, and inspiration that could help turn your category design initiative from a swing and a miss to a home run.
Category Thinkers changes that, with the first and only community built for aspiring and practicing category designers alike.
Are You a Category Thinker?
We aren't here to convince you why category design matters. If you're not there yet, read this.
But if you already have a genuine interest in applying category design principles to your own work, you're welcome to join.
We are entrepreneurs, CEOs, solopreneurs, investors, board members, advisors, marketers, managers, and creatives – we are category designers.
Category Thinkers Membership Benefits
Build connections
Our Slack community is great for building your network of practicing and aspiring category designers.
Join live events and meetups
Converse with category design practitioners and learn from the masters – including in-person meetups.
Get feedback from peers
Connect with fellow category designers to share feedback and collaborate on projects.
Showcase your thinking
Feature your work with our community, and share your experience on the Category Thinkers podcast.
What Our Members Say
Aspiring and expert category designers alike join to build the muscle memory they need to design and dominate new categories.
Meet the Category Thinkers Team
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Join Category Thinkers Now
Join now to...
Get access to our Slack community
Connect with other category designers
Receive invites to our live events
Find out when we drop new content