Designing a category starts with a shift in context, and identifying those shifts are what leads to identifying giant opportunities. But these shifts usually happen over time. Making them hard to detect in real time. That's why the giant, sudden shift in the real estate market brought on by the antitrust lawsuit against the National Association of Realtors is something all category designers should look into. So we're bringing the Category Thinkers community together for a special real estate edition of #categoriesinthewild! Join Category Thinkers co-founders, Pablo Gonzalez and Mike "Damp" Damphousse to discuss: what about this lawsuit is creating a new context in real estate, how past shifts in real estate created the opportunity for AirBnB and have now led the way for disruption of AirBnB, where new category opportunities could arise in this new environment for businesses and consumers alike, and more! This will be an open session where Damp and Pablo will set the table for the discussion, then open up the floor for you to share your takes on it. Don't miss a chance to gather around the water cooler of category design during a rare moment for it!