Category Panel
Episode 35

Al Ramadan of Play Bigger – Category Design Beyond Tech Startups – Changing the World

February 13, 2024

Listen on...

Al Ramadan is the CEO of Play Bigger, LLC and one of the co-authors of “Play Bigger,” and a dedicated board member of Save The Waves Coalition. In this replay of our live AMA event, we’ll dive deep into the art of category design. Discover how shifts in context—ranging from environmental changes to global events like pandemics, wars, or financial crises—can spark innovative solutions and new categories. We’ll unpack how category designers are fortunate to have a skill that extends beyond startups to nonprofits, global warming, public companies, and more.

This conversation is moderated by the founders of Category Thinkers, Pablo Gonzalez, John Rougeux, and Mike "Damp" Damphousse.

This episode is sponsored by:

Category Design Advisors

BeTheStage.live

Flag and Frontier

Featured in this episode

Hosts

Pablo Gonzalez
Co-founder / CEO
Be the Stage
John Rougeux
Founder
Flag & Frontier
Mike Damphousse
Co-founder / Partner
Category Design Advisors
Al Ramadan
Founder / CEO
Play Bigger

Guests

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