Category Conversation
Episode 14

How to Validate Your Startup Idea Using Category Design w/ Rio Hodges

September 19, 2023

Listen on...

In this episode, we chat with Rio Hodges, Principal at Antler. Rio encounters hundreds of startups each year through his firm's accelerator programs, so his perspective is invaluable if you’re in the early chapters of this journey.

We cover:

  • The one crucial slide that many startups leave out of their pitch decks
  • Why startups should obsess about the problem instead of the product
  • How to right-size the problem your startup is addressing
  • The right way to address the TAM when pitching to VCs.


Links mentioned in this episode:

Antler
Category Design Advisors
Play Bigger (book)

Featured in this episode:

Rio Hodges
John Rougeux
Mike Damphousse

Featured in this episode

Hosts

John Rougeux
Founder
Flag & Frontier
Mike Damphousse
Co-founder / Partner
Category Design Advisors
Rio Hodges
Principal
Antler

Guests

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