Category Panel
Episode 16

Category Design for Early-Stage Startups: AMA w/ Rachel Josepho and Waleed Cope

October 3, 2023

Listen on...

Fresh off a category design workshop in NYC, Rachel Josepho, Founder & CEO of Mindfull, and Waleed Cope, CEO of The Soap Box, joined us to share their journey as category designers leading early-stage startups.

‍

Listen in to unpack…

  • How early stage startups can use category design chart their strategy
  • Why category designers need to start with a highly targeted audience and expand over time
  • How to uncover what’s missing in established categories

‍

This episode was moderated by Pablo Gonzalez, John Rougeux, and Mike Damphousse.


Mentioned in this episode:


This episode is sponsored by:

Featured in this episode

Hosts

Pablo Gonzalez
Co-founder / CEO
Be the Stage
John Rougeux
Founder
Flag & Frontier
Mike Damphousse
Co-founder / Partner
Category Design Advisors
Rachel Josepho
Founder & CEO
MindFull
Waleed Cope
Co-Founder & CEO
The Soap Box

Guests

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