Category Conversation
Episode 10

What's Next For The Inbound Category w/ Kipp Bodnar, CMO of HubSpot

August 22, 2023

Listen on...

Today, we have a special guest whose work has made a lasting impact in the realm of category design — Kipp Bodnar, the Chief Marketing Officer at HubSpot.

🛠️ About HubSpot

HubSpot isn't just a software company; it's a well-known category design success case with inbound marketing. By crafting a narrative around the inbound philosophy, HubSpot has succeeded in not just selling a product but shaping an entire ecosystem.

🤝 In This Episode

Kipp shares insights on how category design has influenced his career trajectory and the broader landscape of modern marketing.

🤖 AI and Category Design

Kipp delves into how artificial intelligence is set to change the game entirely for category design. As AI continues to evolve, Kipp argues that the power of category design will become even more critical.

🔮 What's Next for HubSpot and Inbound

Ever wondered what the future holds for HubSpot and the inbound marketing category? Kipp gives us a look into what's on the horizon of big ideas that will shape the inbound marketing ecosystem.

Don't miss this conversation with one of the most influential figures in modern marketing!

Featured in this episode

Hosts

Pablo Gonzalez
Co-founder / CEO
Be the Stage
John Rougeux
Founder
Flag & Frontier
Mike Damphousse
Co-founder / Partner
Category Design Advisors
Kipp Bodnar
CMO
HubSpot

Guests

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