Category Conversation
Episode 21

Designing A Category As A Bootstrapped Service Agency w/ James Carbary

November 7, 2023

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In this podcast episode, James Carbary, founder of Sweet Fish Media, discusses how he went from running a blog writing agency to becoming the category king of B2B podcasting, thanks to category design. He debunks the myth that category design is only for VC-backed companies or those with large budgets and shares his pivot into designing a new category around owned media.

This episode was moderated by John Rougeux.

This episode is sponsored by:

Featured in this episode

Hosts

John Rougeux
Founder
Flag & Frontier
James Carbary
Founder
Sweet Fish Media

Guests

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