Category Conversation
Episode 29

How Category Memetics Can Help A New Category Stick w/ Ken Rutsky

January 2, 2024

Listen on...

In this episode, Ken Rutsky joins us to explore a concept he calls ‘category memetics.’ It’s the idea that new categories can act like memes – they can enter the mind, replicate, and rapidly spread to others. Ken shares his insights on how to create a successful category meme and unpacks some of the research he uncovered that led to these insights.

Listen now to:

  • Hear how memes can act as a cultural transmission tool in business
  • Understand how to create effective category language
  • Learn how memetics can inform and influence your category strategy

This conversation is moderated by the founders of Category Thinkers, Pablo Gonzalez, John Rougeux, and Mike "Damp" Damphousse.

This episode is sponsored by:

Category Design Advisors

BeTheStage.live

Flag & Frontier

Featured in this episode

Hosts

Pablo Gonzalez
Co-founder / CEO
Be the Stage
John Rougeux
Founder
Flag & Frontier
Mike Damphousse
Co-founder / Partner
Category Design Advisors
Ken Rutsky
President and Principal Consultant
KJR Associates, Inc

Guests

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