Category Conversation
Episode 19

Founder Clarity Through Category Design for Fundraising, Product, and Culture w/ Lauren Dunford, CEO of Guidewheel

October 24, 2023

Listen on...

In this episode, Lauren discusses the importance of category design for startups. We delve into startup challenges that are addressed by category design. Lauren shares how they've used Guidewheel’s FactoryOps category point of view to attract the right people, investors and customers. We talk about the evolution of sustainability as a priority, the impact of AI on data-driven companies, and the impact of category design on a startup's valuation.

Listen in to unpack…

  • How to prioritize the problems your startup address
  • Ways category design can provide clarity on when to say yes vs no
  • How Guidewheel used new language to speed up market adoption


This episode was moderated by Mike Damphousse and Pablo Gonzalez.

This episode is sponsored by:

Featured in this episode

Hosts

Pablo Gonzalez
Co-founder / CEO
Be the Stage
Mike Damphousse
Co-founder / Partner
Category Design Advisors
Lauren Dunford
CEO and Co-Founder
Guidewheel

Guests

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