Category Conversation
Episode 34

How Category Design Reveals Buyer Problems w/ Rebecca Kirstein Resch

February 6, 2024

Listen on...

In this episode, we interview Rebecca Kirstein Resch, the founder and CEO at inqli. Rebecca’s company is dedicated to helping workplace teams tap into the power of ‘tacit knowledge.’ She’s been using category design as a framework for uncovering new problems and now has a clear story about why a new type of solution called ‘social knowledge sharing’ needs to exist. Listen in to hear the insights Rebecca has unlocked through her founder’s journey and how she’s thinking about the future. 

This conversation is moderated by the founders of Category Thinkers, John Rougeux and Mike "Damp" Damphousse.

This episode is sponsored by:

Category Design Advisors

BeTheStage.live

Flag & Frontier

Featured in this episode

Hosts

John Rougeux
Founder
Flag & Frontier
Mike Damphousse
Co-founder / Partner
Category Design Advisors
Rebecca Kirstein Resch
Founder, CEO and Vibes Keeper
inqli

Guests

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