Category Conversation
Episode 24

How Community & Category Design Go Hand in Hand w/ Jared Robin, Founder of RevGenius

November 28, 2023

Listen on...

In this episode, Jared Robin, founder of RevGenius, shares his take on how category design and community can mutually reinforce each other. In 2020, Jared took a small LinkedIn group and turned it into a community that now has over 40,000 members. In our conversation, you’ll hear all about Jared’s journey and how he plans to build community going forward – all with a category design lens.

Episode highlights include:

  • Jared's path to discovering category design and how it has shaped his thinking about building a community
  • Why some communities are replaceable (and what to do about it)
  • Why a vibrant community needs a shared Point of View (and how category design thinking can help you find yours)

This episode was hosted by John Rougeux and Pablo Gonzalez

This episode is sponsored by:

Category Design Advisors
BeTheStage.live

Featured in this episode

Hosts

Pablo Gonzalez
Co-founder / CEO
Be the Stage
John Rougeux
Founder
Flag & Frontier
Jared Robin
Co-Founder
RevGenius

Guests

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