Category Conversation
Episode 13

Done Properly, Category Design Creates Demand w/ Craig Rosenberg

September 12, 2023

Listen on...

Scale Venture Partners’ Craig Rosenberg joins us on the show to talk about how category design drives demand, how he mentors founders, and a handful of stories from the startup and VC trenches.

Craig is the Chief Platform Officer at Scale and long-time friend and collaborator of our co-host, Damp.

In this episode, we'll discuss:

  • Category design stories from Scale's portfolio.
  • How Craig teaches young founders category design principles.
  • Is it ever too late or too early to pursue category design?
  • Common Point of View pitfalls.


If you want to join a free community of over 500 category designers and join these conversations, you can do so at CategoryThinkers.com

Connect with our guest and hosts on LinkedIn:
Craig Rosenberg
Mike Damphousse
John Rougeux
Pablo Gonzalez

Featured in this episode

Hosts

Pablo Gonzalez
Co-founder / CEO
Be the Stage
John Rougeux
Founder
Flag & Frontier
Mike Damphousse
Co-founder / Partner
Category Design Advisors
Craig Rosenberg
Chief Platform Officer
Scale Venture Partners

Guests

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