Category Panel
Episode 11

"Superconsumers" Book Club & AMA w/ Eddie Yoon

August 29, 2023

Listen on...

You spoke and we heard you — this community needs a book club!

We kicked off the first ever Category Thinkers Book Club with Eddie Yoon's classic, Superconsumers.

Listen to Eddie, Mike Damphousse, John Rougeux, Pablo Gonzalez, and members of the community discuss:

  • Where Eddie came up with the insights that led to his book on Superconsumers
  • How to apply a Superconsumer strategy in B2B service companies
  • Why understanding Superconsumers is the key to creating a profitable community strategy
  • and much more!

Featured in this episode

Hosts

Pablo Gonzalez
Co-founder / CEO
Be the Stage
John Rougeux
Founder
Flag & Frontier
Mike Damphousse
Co-founder / Partner
Category Design Advisors
Eddie Yoon
Co-Creator
Category Pirates

Guests

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