Category Conversation
Episode 30

Do You Need Category Design (Or Is It A Choice)? w/ Brad Luttrell

January 9, 2024

Listen on...

In this episode, Brad Luttrell joins us to talk through how he discovered category design a year and a half ago, why it was the strategy Holler Commerce needed to adopt, and what he has done to design social commerce as a service category ever since. He speaks with our co-founder, John Rougeux and Damp, about:

  • Whether category design is a choice or a need, and why
  • How he rethought his product strategy with a category lens
  • What he is doing to build a moat by being radically different

This episode was hosted by John Rougeux and Mike "Damp" Damphousse.

This episode is sponsored by:

Category Design Advisors

BeTheStage.live

Flag & Frontier

Featured in this episode

Hosts

John Rougeux
Founder
Flag & Frontier
Mike Damphousse
Co-founder / Partner
Category Design Advisors
Brad Luttrell
Cofounder, CEO
Holler Commerce & GoWild

Guests

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