You can read the books, and listen to all the podcasts about Category Design, but nothing beats learning from the experience of someone currently in the trenches of designing a new category.

That's why we wanted to pull the curtain back on what it feels like to be actively designing a category as a startup founder/CEO with Hannah Grady Williams, Founder of d'Skills.

After a TEDx Talk and best-selling book led to a thriving consulting business, Hannah decided to design a new category of education for Gen Z...

So she founded a company called d’Skills and even recruited Christopher Lochhead to her board.

Join the co-founders and ambassadors of the Category Thinkers Community, John Rougeux and Pablo Gonzalez, to pick Hannah's brain about:

• Why she decided to play bigger and design a category
• How she spends her time as a founder in the middle of a category design
• What she did to monetize her idea before the category is ready to emerge
• How often she iterates on her category language and strategy

This was recorded as part of a Category Thinkers Community AMA so you'll hear questions from our community being incorporated into the conversation.

Our episode sponsors are Category Design Advisors and BeTheStage.live.