Category Short
Episode 15

Is Your Startup Caught In Category Jail?

September 26, 2023

Listen on...

In this Category Short, John Rougeux explains why a concept called “category jail” needs to be on the radar of every startup. Category jail occurs when your novel solution is mentally miscategorized by buyers, causing your company to get unfairly written off as another “me-too” product.

Listen now to learn:

  • Why category jail can keep radically different ideas from gaining attention from customers and investors.
  • How the wiring of buyers’ brains can work against you (and what to do about it).
  • A powerful method for escaping category jail and helping your startup get a fair evaluation.

Join our category design community for free at CategoryThinkers.com

This episode is sponsored by Category Design Advisors and BeTheStage.live

Featured in this episode

Hosts

John Rougeux
Founder
Flag & Frontier

Guests

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