Category Conversation
Episode 7

How Category Design and Product-Led Growth Shaped Slack's GTM Strategy w/ Bill Macaitis

August 1, 2023

Listen on...

Bill Macaitis is the former CMO and CRO of Slack. In this conversation, we dive deep into what made Slack the category king of team collaboration tools.

You'll learn...

  • How category design and product-led growth can work together within a GTM strategy
  • Why Slack never focused on their competitors and chose to focus on their consumers instead
  • What Sketchers, Crocs, and Slack all have in common (hint: they're category designers!)


Bill's one of the smartest minds in SaaS, so this is one you won't want to miss.

Featured in this episode

Hosts

John Rougeux
Founder
Flag & Frontier
Mike Damphousse
Co-founder / Partner
Category Design Advisors
Pablo Gonzalez
Co-founder / CEO
Be the Stage
Bill Macaitis
Marketing Advisor & Board Member
Macaitis Advisory

Guests

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Episode 7

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Episode 5

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Episode 2

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Episode 0

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