Category Conversation
Episode 4

How to Influence Buyers to Care About a New Category w/Mark Kilens (CMO of Airmeet)

July 11, 2023

Listen on...

Mark Kilens has built a career as a marketing leader and category designer with HubSpot and Drift. Now, he's the CMO at Airmeet, the company behind Event-Led Growth.

In this conversation, we break down what Mark's learned as a category designer, including:

  • How to wrap your category in a familiar context to help buyers understand it.
  • Mark's 3 step framework for developing category language.
  • Why category design needs to be led by a CEO who can keep the team focused on the category strategy.

Featured in this episode

Hosts

Pablo Gonzalez
Co-founder / CEO
Be the Stage
John Rougeux
Founder
Flag & Frontier
Mark Kilens
CMO
Airmeet

Guests

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