Category Conversation
Episode 23

Minimal Viable Category Design w/ Pietro Bezza

November 21, 2023

Listen on...

In this episode, we’re joined by Pietro Bezza, co-founder and managing partner at Connect Ventures. Pietro shares a framework he calls “minimal viable category design,” which focuses on helping early stage startups have the right conversations about the problem they’re solving and their plans for evangelizing it. 

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Listen now to find out: 

  • The challenges of pursuing “product/market” fit instead of “market/product” fit
  • What Pietro looks for when evaluating early stage startups for investment
  • Why understanding the timing and evolution of your category is key

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This episode was hosted by John Rougeux and Mike Damphousse. 

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This episode is sponsored by:

Category Design Advisors
BeTheStage.live

Featured in this episode

Hosts

John Rougeux
Founder
Flag & Frontier
Mike Damphousse
Co-founder / Partner
Category Design Advisors
Pietro Bezza
Co-Founder and Managing Partner
Connect Ventures

Guests

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